the two founders of, the most promising consumer startup in the MENA region. The great story of Sebastien and Guillaume in Dubai

Change the way you think about Vitamins.

For us, it started with a true personal need.

We all want to be healthy, now more than ever. And the way we consume is shifting. We are eating more and more plant-based products, looking for natural alternatives. We are becoming more health-conscious.

But even with a balanced diet and a healthy lifestyle, studies show that our body will never be at 100% of our capacities.

That’s why one in two people in the Middle-East already take health supplements to cure recurring problems such as; lack of energy, poor sleep, weight control, hair loss, and stress. 

But let’s face it, we don’t really enjoy taking pills, tablets or powders. 

Our mission is to make this experience fun and delicious with gummy vitamins. 

For more than a year, we worked hard in France and in the UAE with pharmacist and nutritionist experts to find the perfect balance between efficiency, quality and taste. 

Hard workers, busy parents, students, athletes, outdoor explorers, travelers, dieters… whoever you are, rite. is here to elevate your everyday. 

rite. is your new healthy ritual, and we hope you will enjoy it 💛

Guillaume & Sebastien 

Founders of rite.