Our Story.

Bonjour, Nice to meet you!

We're Sebastien and Guillaume, co-founders of rite.


We are French, we like to cook, we like to eat but on a healthy way. The experience of ingesting health supplements is not enjoyable. Dietary supplements market is old fashioned, not transparent, not consumer focused. With rite. we want to reinvent the way of taking health supplements by making it simple, fun and a delight experience.

The Problem.

For us, it started with a true personal need.

We all want to be healthy, now more than ever. And the way we consume is shifting. We are eating more and more plant-based products, looking for natural alternatives. We are becoming more health-conscious. But even with a balanced diet and a healthy lifestyle, studies show that our body will never be at 100% of our capacities. That’s why one in two people in the Middle-East already take health supplements to cure recurring problems such as; lack of energy, poor sleep, weight control, hair loss, and stress. But let’s face it, we don’t really enjoy taking pills, tablets or powders.

Our Mission.

Our mission is to make pill-popping efficient, fun and delicious with gummy vitamins.

For more than a year, we worked hard in France and in the UAE with pharmacist, nutritionist, beauty experts to find the perfect balance between efficiency, quality and taste. Hard workers, busy parents, students, athletes, outdoor explorers, travelers, dieters... whoever you are, rite. is here to elevate your everyday.
rite. is your new healthy ritual, and we hope you will enjoy it!


The rite. Team


Everyday from 9am to


Free delivery and COD
accepted in the UAE


Visa, Mastercard,
American Express