A bit about us

We’re a team of passionate people about wellness & beauty based in the UAE.

We believe beauty and wellness starts within.

We believe it should be easy, fun & delicious taking care of ourselves.

Why do we exist?

It started with a true personal need.

We all want to be healthy & beautiful; now more than ever. The way we consume has drastically shifted over the years. We are eating more and more plant-based products; looking for natural alternatives. We are becoming more health-conscious.

Despite our search for healthier options, having a balanced diet and a healthy lifestyle, studies show that our bodies will still never receive 100% of the nutrients it needs.

That is why one in two people in the Middle-East take supplements to cure many recurring issues such as: lack of energy, poor sleep, weight control, hair loss, and stress. But let’s face it, we don’t really enjoy taking pills, tablets or powders that don’t provide us efficient results!

Beauty & wellness made simple

Our mission is to simplify beauty & wellness routine of everyone with clean, natural, delicious vitamin gummies.

For over a year, we have worked hard in both France and the UAE. Teaming up with dietitian, nutritionists, and beauty experts to find the perfect balance between efficiency, quality and taste. Beauty addict, busy parents, hard workers, students, athletes, outdoor explorers, travelers... whoever you are, rite. is here to elevate your everyday.

rite. is your new healthy ritual, and we hope you enjoy it!

Our story

Bonjour, nice to meet you!
We are Sebastien and Guillaume, the co-founders of rite.

After moving to Dubai in 2015, we both started to experience hair fall, sleep issues, and digestive problems. We tried various different supplements brands but none of them were clean, efficient, and enjoyable! That is when we decided to start rite. and develop vitamin gummies we enjoy and trust. Thanks to all of you, we now have a team of passionate people working hard to deliver the most amazing products for thousands of our happy “riters”!


Everyday from 9am to


Free delivery and COD
accepted in the UAE


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