A bit about us

We’re a team of people passionate about wellness & beauty based in the UAE, who believe that beauty and wellness start from within.

We think it should be easy, fun & delicious to take care of ourselves!

Why do we exist?

It started with a true personal need.

We all want to be healthy & beautiful, now more than ever. The way we consume has drastically shifted over the years. We are eating more and more plant-based products, looking for natural alternatives. We are becoming more health-conscious.

Despite our search for healthier options, having a balanced diet and a healthy lifestyle, studies show that our bodies will still never receive 100% of the nutrients they need.

That is why one in two people in the Middle-East take supplements to cure many recurring issues such as lack of energy, poor sleep, weight fluctuation, hair loss, and stress. But let’s face it, we don’t really enjoy taking pills, tablets or powders that don’t provide us efficient results!

The rite. gummies are 100% vegan and incorporate vitamins, minerals, amino acids and crucial trace elements to combat common health issues in the region.

Beauty & wellness made simple

Our mission is to simplify everyone’s beauty & wellness routine with clean, natural and delicious vitamin gummies.

Beauty enthusiasts, busy parents, hard workers, students, athletes, outdoor explorers, travelers... whoever you are, rite. is here to elevate your everyday.

For over a year, we have worked hard in both France and the UAE. Teaming up with dietitians, nutritionists, and beauty experts to find the perfect balance between efficiency, quality and taste.

rite. is your new healthy ritual, and we hope you enjoy it!

Our story

Bonjour, nice to meet you!
We are Sebastien and Guillaume, the co-founders of rite.

After moving to Dubai in 2015, we both started to experience hair fall, sleep issues, and digestive problems. We tried various brands of supplements but none of them were clean, efficient, and enjoyable! That is when we decided to start rite. and develop vitamin gummies we enjoy and trust. Thanks to all of you, we now have a team of passionate people working hard to deliver the most amazing products for thousands of our happy “riters”!


from 9am to 7pm


Free delivery and COD
accepted in the UAE


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