It started with a true personal need.

We all want to be healthy, now more than ever. The way we consume has drastically shifted over the years. We are eating more and more plant-based products, looking for natural alternatives. We are becoming more health-conscious.

Despite having a balanced diet and a healthy lifestyle, studies show that our bodies will still never receive 100% of the nutrients they need.

That is why one in two people in the Middle-East turn to supplements to address recurring concerns such as lack of energy, poor sleep, weight fluctuation, hair loss, and stress. But let’s face it, we don’t really enjoy taking pills or tablets that don’t provide us efficient results!

From our signature gummy vitamins to our innovative powdered drinks, we offer effective functional solutions crafted to combat common health issues. Whether it's a blend of vitamins, minerals, botanicals, amino acids, or crucial trace elements, our products are designed to meet your needs.

Because we believe that wellness and beauty should be a joyous experience, not a chore!

Embarked with us on a mission to revolutionize your wellness routine. Our goal is to streamline the rituals of busy parents, hardworking professionals, students, athletes, outdoor enthusiasts, and travellers alike, making every day extraordinary.

Our team collaborated with top-tier dietitians, nutritionists, and beauty experts to craft the ideal fusion of efficiency, quality, and delectable taste in our vitamin gummies and powdered drinks.

We offer a transformative experience - a new healthy ritual designed to elevate your everyday life. Join us on this journey towards simplified beauty and wellness, where clean, natural, and delicious intersect seamlessly. We hope you savor every moment!

Bonjour !

We’re Guillaume and Sebastien, co-founders of rite.

When we moved to Dubai in 2015, we both started experiencing unexpected health issues: lack of energy, poor sleep, and digestive discomfort. We searched for supplements that were clean, effective, and enjoyable to take… but couldn’t find any that truly ticked all the boxes.

So we decided to create our own. That’s how rite. was born: with a mission to make wellness simple, delicious, and trustworthy.

We started with vitamin gummies we love and use every day, and now our range is growing to include gut-friendly powders and functional drinks. And we’re just getting started.

Thanks to your support, we've built a passionate team dedicated to developing the best products - helping thousands of people feel better, every single day.

Welcome to the rite. way of life.