Sustainability

At rite. giving back to society and supporting our planet have always been part of our core DNA.

We have teamed up with our partner Green Future Project to reduce our footprint and make a positive contribution to Earth’s ecosystems.

For every single rite. order you make on our online store, you are helping us to plant mangrove trees in Madagascar.

Green Future Project is an online platform that helps companies and individuals contribute to protecting the environment by reducing CO2 emissions, helping transition quicker to clean energy and more. Green Future Project collaborates on some of the world’s leading climate initiatives and is certified by internationally recognized organizations including Verra, Rainforest Trust and Gold Standard.

At rite., we aim to plant thousands of mangrove trees with your support. Your orders help us replenish the mangroves at the Mahabana estuary, which is 65 kilometers south of Mahajanga, a port in Madagascar.

Coastal ecosystems require mangroves to prevent erosion of sediment, preserve fisheries, promote biodiversity and protect against the ferocity of tsunamis and storms.

In addition, mangroves play a huge role in the absorption of CO2 and other greenhouse gases. They absorb more CO2 than any other kind of forest, trapping carbon dioxide in its roots and surrounding soil - not just for decades or centuries, but for millennia. Mangroves therefore can offset the carbon emissions we produce and lessen the effects of climate change.

They are key to our ecosystem and we need to take care of them!